TheMediaPod is an experimental and collaborative blog written by media and communication students and teaching staff at Deakin University, Australia. We also welcome guest contributors. The site makes available research and the latest news on public relations and journalism produced by staff, and showcases outstanding work of students. Whilst the site is primarily a teaching aide, anyone interested in media related issues is welcome to participate in this community. Whilst every effort will be made to ensure information is correct, please keep in mind that this site is for teaching purposes. Opinions expressed on this site are those of the author, and do not necessarily represent the views of Deakin. If you have any concerns, or would like to comment, please contact Ross Monaghan.