Geelong newspaper fights back online

Peter JuddTraditional media are coming under increased pressure from online sources of news. This week buy cialis online

ref=”http://www.youtube.com”>YouTube launched its own Citizen News Channel. At the same time, local newspapers in Australia face some tough challenges as they grapple with often meagre resources while trying to build online websites.
Trying to second guess where advertisers will want to put their money is just one of the imponderables. Trying to coax your staff into new multimedia reporting roles is another.
One newspaper that has risen to this challenge is Victoria’s Geelong Advertiser. In the past year the paper’s online platform has undergone a complete makeover and is now a vibrant interactive site with all the bells and whistles.
Colleen Murrell talked to the editor, Peter Judd (right).
For more information about the future of journalism:

[audio:http://themediapod.net/blog/wp-content/uploads/2008/05/P_Judd.mp3]
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