Fat Freddy drops in a product placement or two

AdNews reports that those New Zealand hypnotic groovers Fat Freddy’s Drop, with the help of the marketing agency Dot.Ink, have helped finance a new clip with the help of nine product placements.
Their previous clip for “Wandering Eye” was smattered with six product placements – Becks, Wattie’s, Sealord, Huffer Clothing, Phoenix Organics, and John Deere it was reported. Most of the placements are quite subtle I find. It’s a funky song, and a great clip. The clip is available on You Tube.
…and speaking of Dot.Ink, one of their clients in Ansell, who promote “horizontal folk-dancing” (you can buy the Horizontal Folk-Dancing Champion tee-shirt from their website). So I Googled that phrase and “New Zealand” to find out what else Ansell do to promote that style of, ummm, dancing.
In doing so I found possibly one of the most unfortunate media quotes I’ve come across in a long time. Promoting a study that found New Zealanders are more active than Australians, the NZ Sport Minister Trevor Mallard challenged the Australian High Commissioner, Allen Hawke, to a best-of-three race up the steps of NZ Parliament House.
Apparently Mr Mallard won convincingly. After the three races, Mr Hawke admitted to the media he was “buggered”. Then asked what Australian men are doing instead of being active, stuff.co.nz reports that Mr Hawke said “A bit of horizontal folk dancing I guess”.