Fat Freddy drops in a product placement or two
AdNews reports that those New Zealand hypnotic groovers Fat Freddy’s Drop, with the help of the marketing agency Dot.Ink, have helped finance a new clip with the help of nine product placements.
Their previous clip for “Wandering Eye†was smattered with six product placements – Becks, Wattie’s, Sealord, Huffer Clothing, Phoenix Organics, and John Deere it was reported. Most of the placements are quite subtle I find. It’s a funky song, and a great clip. The clip is available on You Tube.
…and speaking of Dot.Ink, one of their clients in Ansell, who promote “horizontal folk-dancing†(you can buy the Horizontal Folk-Dancing Champion tee-shirt from their website). So I Googled that phrase and “New Zealand†to find out what else Ansell do to promote that style of, ummm, dancing.
In doing so I found possibly one of the most unfortunate media quotes I’ve come across in a long time. Promoting a study that found New Zealanders are more active than Australians, the NZ Sport Minister Trevor Mallard challenged the Australian High Commissioner, Allen Hawke, to a best-of-three race up the steps of NZ Parliament House.
Apparently Mr Mallard won convincingly. After the three races, Mr Hawke admitted to the media he was “buggeredâ€. Then asked what Australian men are doing instead of being active, stuff.co.nz reports that Mr Hawke said “A bit of horizontal folk dancing I guessâ€.